NeuroRestorative
Campaigns & Program Identities

ROLE: designer, art director, illustrator
PROJECT: concept & design for "HeadsUp" a brain injury awareness campaign &
NeuroRestorative Radio, a podcast about brain injury rehabilitation.
CLIENT
NeuroRestorative is a leading provider of post-acute rehabilitation services for people of all ages with brain and spinal cord injuries and other neurological challenges. Operating nationally, the company offers a continuum of care through various rehabilitation services and centers. As part of their ongoing efforts to raise brain injury awareness, I designed the concept and iconography for a digital marketing campaign entitled "HeadsUp" that ran throughout the month of March, which is Brain Injury Awareness Month. In order to better eduate and distribute information to patients, families and providers, the company launched a podcast series accessible online and via iTunes.

HEADSUP8HEADSUP8

Icon iterations

Examples of an iteration round after the
overarching concept was selected.

headsup-icon-13headsup-icon-13

Symbol Application

Pulling from the final logo mark, the
brain icon was then applied to a series of
illustrated tips for e-blasts and web features. 

headsup-icon-12headsup-icon-12

Campaign to Brand

The brain icon—after the launch of HeadsUp,
became a symbol of the company at large,
reapplied to other marks including
NeuroRestorative Radio shown above.