Campaigns & Program Identities
ROLE: designer, art director, illustrator
PROJECT: concept & design for "HeadsUp" a brain injury awareness campaign &
NeuroRestorative Radio, a podcast about brain injury rehabilitation.
CLIENT: NeuroRestorative is a leading provider of post-acute rehabilitation services for people of all ages with brain and spinal cord injuries and other neurological challenges. Operating nationally, the company offers a continuum of care through various rehabilitation services and centers. As part of their ongoing efforts to raise brain injury awareness, I designed the concept and iconography for a digital marketing campaign entitled "HeadsUp" that ran throughout the month of March, which is Brain Injury Awareness Month. In order to better eduate and distribute information to patients, families and providers, the company launched a podcast series accessible online and via iTunes.
Pulling from the final logo mark, the
brain icon was then applied to a series of
illustrated tips for e-blasts and web features.